Answer the search needs of your customer
Think about mobile users. With more people every year using their mobile phones to search for the information, you have to create a page that will fit their screens. Although, it is still the best to keep in mind that about a half of users still use their laptops, the mobile version of a medical website is what will make your leads happy. You can make two separate versions of a landing page or the one that will cohesively work on both types of devises.