Tips you might find useful
Define the problem. Offer the solution.
You client comes to you for a practical and reachable solution. You shall name the problem first, declare that you can help with solving it (using your product), and then, offer your product directly with a CTA (button of order). To make the conversion rate more effective, you can put the solution at the top of everything on a business landing page, saying at once that a client’s problem will be solved. For instance, if they want to find a nice house to buy, you can offer “15 Steps to Buy a House of Your Dream: From Idea to Moving In Using the (Your App’s Name)” (for instance).